"We wanted to bring all the features of our website for the iPhone," says Ricardo Vianna, owner of TV Magazine.

The idea of the program is to make users "retire their print magazine programming, bringing news (both on TV and opened for signature), complete programming guide, discussion forum TalkTV, interaction with users, many videos of what is rolling around (reports, trailers, teasers, etc.). and more.

The program guide TV Magazine offers very nice features, such as filtering for prime time, service providers, parental rating, availability of content in HD (high definition), abstracts, search for programs by keywords and a multitude of channels. How could not miss, the user can configure the alerts will be notified of the initiation of programs via push.

The application interface is simple, but it is very fast - not only in use, how to obtain data - and stores the information locally for later consultation offline.

The TV Magazine requires firmware 3.0 or higher for iPhones and iPod touch costs $ 1 in the App Store (~ 800KB). Importantly, however, that this is the initial cost of use, every 30 days, you need to renew it for $ 3, via In-App Purchases.

"It's cheaper than any printed guide to programming available in the country," recalls Richard. "We are delighted to launch the first content in digital magazine format for iPhone in Brazil and declaring the demise of the old printed television guides."